Brand Monitoring Solutions
In this digital day and age, anyone can talk about your brand and reach a huge audience.
Whether a customer tweets a complaint and it goes viral or a celebrity just so happens to mention that one of your products is their new “go-to.” No matter what people are saying about your brand, brand monitoring is the solution for staying on top of all online mentions.
What Is Brand Monitoring?
Brand monitoring is the process of monitoring various online channels and platforms to find mentions of your brand.
Brand monitoring allows you to see the online narrative others are creating around your brand and gives you the knowledge and power to respond!
A solid brand monitoring strategy will allow you to pick up on the good news and fuel it to extended use and coverage, or jump on negative news before it becomes a corporate crisis.
It is also great for analyzing during new product launches and old – to see how your products are being viewed and talked about.
What to Monitor?
Monitoring your brand’s online mentions can be either super simple or more complex, depending on the size of your company.
Ideally, you want to manage as many places as possible.
Here at MyCleanRep, we help monitor all of the following:
- Print media – newspapers, magazines
- Online publications and blogs
- Online forums
- Social media platforms
- Review sites
- Broadcast media
What to Track?
Brand, Product and Industry Mentions
Although tracking all online mentions of your brand for brand monitoring, you’ll also want to consider tracking mentions of your industry as a whole, as it can also affect your bottom line.
By tracking industry talk, you can help shape a new marketing campaign to persuade the negative narrative circling around.
Executive Mentions
If your company has any key investors, well-know CEOs, top engineers, or even thought leaders in the marketing space, make sure you’re monitoring the conversations around them.
Same for any C-level executives. Monitor any online mentions about your C-level executives to ensure they align with your business morals and maintain your code of conduct in the digital space.
External Link Acquisitions
You may not be aware of what these are, but they are one of the most common SEO strategies, terms and tactics for building the authority of a website.
It’s easy to refer to another website by not even mentioning their name, just simply linking to their product or service page.
When you receive a link from another website, it’s an incoming link or “external” link that has been built to your site.
While external link building is oftentimes great, sometimes they can be packed with spam or negative mentions about your brand.
Routine monitoring of your incoming links should be a part of your brand monitoring solution and strategy.
Industry-related Publications and Influencers
Keeping up with industry trends is a must in today’s fast-evolving, technologically savvy market.
Consumer trends seem to change by the day.
As a business owner or top-level executive, it is your responsibility to monitor conversations in your industry.
Check out what the competition is doing, what consumers are asking for, try a new social media platform while its in its infancy, etc.
For example, companies who embraced TikTok were innovative and ahead of the curve. It allowed their revenue to soar.
Beyond your industry, looking at related terms in the wider press is important too. A crisis, for example, can cause damage by association, so make sure your brand monitoring strategy includes monitoring any business partnerships.
While there are many tools use for brand monitoring, at MyCleanRep we use the following tools and manual search management to monitor your brand’s online mentions.
- Google Alerts
- Google Search Console
- Ahrefs
- LexisNexis
- TweetDeck
- Majestic SEO
If you’re ready to start monitoring your brand’s online mentions, contact MyCleanRep for a FREE consultation and custom package creation.